Repup & LitmusWorld announce merger

To launch AI native CX platform for enterprises

We’re pleased to announce that RepUp (Xperium) has entered into a binding agreement to merge operations with Litmus World. This marks a significant milestone as two leading customer experience (CX) platforms come together to offer a stronger, smarter, and more integrated solution for the brands we serve.

RepUp has been helping businesses manage their online reputation, gather guest feedback, and improve customer experiences.Litmus World is known for running large-scale customer feedback programs, especially in Banking, Finance, Retail, Consumer Durables and Aviation, enabling brands to collect and act on insights across their entire customer ecosystem.

By joining forces, we are creating a single, unified platform that helps businesses listen, understand, and act on omnichannel customer feedback — all in one place, powered by native AI capabilities.

Why This Matters

Customer expectations have changed. Today, it’s not just about collecting reviews or sending surveys. It’s about connecting with customers in real-time, across every touchpoint, and using AI-driven insights to take action quickly.

According to a PwC report, 73% of consumers say customer experience is more important than price or product. That shows how critical CX has become for business success.

With this, we bring together advanced technology such as machine learning, deep data insights, and industry expertise to help brands improve customer experience at every stage of the journey.

What This Means for You

As a customer, you will benefit from the best of both platforms — brought together in a single, seamless experience.

Here’s what to expect:

• Access to the MAI Framework (Measure, Act, Improve)A technology-driven approach to enable real-time measurement, action management and continuous improvement of customer experience

  
  

• Hyper-Scaled Cloud PlatformA robust, scalable cloud platform capable of managing over 2 million transactions a day while ensuring high availability 

  
  

• Proven, Time-Tested SolutionsSuccessfully implemented CX solutions across 165+ clients across multiple industries and geographies, including BFSI, Retail, Realty, Aviation organizations across India, SEA, US, UK and MENA markets

  
  

• Collaborative Client Success ApproachLeverage a collaborative solutioning approach in delivering CX outcomes through an in-house client success team providing support at strategic, operational and technical levels

  
  

• Enterprise-Grade Information SecurityBuilt-in enterprise-grade information security, ISO 27001 compliant and rigorously audited by top banks and financial institutions; PII data tokenization capabilities to provide an additional layer of customer data protection

What’s Coming Next

We’re already working on exciting updates to improve your CX capabilities:

• AI Dashboards for marketing, operations, and customer experience teams

• Predictive Analytics to identify churn risks, upsell opportunities, and recurring issues

• Pre-Built CX Playbooks for industries like hospitality, D2C, retail, and healthcare

• Integrations with Popular Tools like Salesforce, Oracle, Google, and major eCommerce platforms

• Customer Journey Mapping enables businesses to map customer journeys, identify pain points, and optimize the customer experience. 

  
  

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Looking Ahead

This is about more than just combining platforms. It’s about aligning our shared vision — to help every brand, no matter the size, deliver excellent customer experiences that lead to real business results.

We thank you for being a part of the RepUp journey so far.We are excited to move forward with you in this next phase — together with Litmus World.

Welcome to the new era of Customer Experience.

Welcome to RepUp + Litmus World.